Photographing the Products
On Friday we set up the photoshoot for our products, and luckily we didn't need any of the bright light equipment as the natural light served us really well. We took it in turns to take the photographs to get a good range and then sat down and decided which ones we would and wouldn't use.
As well we resolved the issues with the labels, the coloured labels just didn't show up at all, however the black and clear labels looked really presentable so we used these instead.
Planning Presentation Boards
Amber and I were pretty clueless when it came to presentation boards, as we had not done them before. So we agreed that if the two of us developed a larger part of the content, then Rowan and Tom would put them together.
We planned out what we would place on each board, and planned to finish them over the weekend, ready to submit on Wednesday.
Board 1: Photograph of finished mockups
Board 2: Further photographs and packaging mockups
Boards 3-4: Mockups of the brand elsewhere, e.g. magazines, tote bags etc.
Board 5: Design problem
Board 5: Design concept
*As I really can not get the hang of mockups for the life of me, I decided to produce some of the writing instead*:
Design of the brand:
We decided that the most important aspect of our brand would be the nature of it, intertwining both the concept and the imagery used. As the product is aimed at a gender neutral target audience, it was important not to include any stereotypical themes; one of the team members came up with the concept of using the story of creation with Adam and Eve. Initially this was a difficult and potentially contradictory concept, as the Bible was very set in stone about heterosexuality and the clear differentiation of Man and of Woman.
However the idea sparked from how Adam and Eve are illustrated; naked bodies with a leaf covering their genitals, making it more difficult for the viewer to conclude the accuracy of their gender.
As leaves are plants, therefore natural, we decided that this would be a really strong symbol to represent neutrality which would eliminate all conservative and stereotypical themes and associations. So in context, we would aim for our target audience to be able to approach the product without any striking or offensive language or symbolism that may define whether or not the product is being marketed to them in terms of gender.
Target Audience:
The brief stated that the product that we would create would be targeted to a mass market, meaning that is would have high accessibility in large chain cosmetic stores such as Boots and Superdrug. Initially we had discussed targeting the product to a more affluent and classier audience by using more sophisticated methods and processes of design, yet this contradicted a lot of our core principles revolving around the fact that the product should be can be purchased by anyone, not just those of higher income.
From this, we decided to apply a more 'down to earth' sort of theme, that wasn't too bold or too brash, but simplistic and natural with a strong element of contemporary design which would potentially make the product more desirable. Ultimately, we would want men, women and other non specified genders to feel comfortable and confident in their purchase of our product, gaining a sense of trust with our brand and its considerate values.
Plan of Action
- Edit photographs over the weekend
- Finalise anything required for submission
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