ibis Hotel Brief

I haven't done as many mural briefs as I'd hoped this year; I really enjoyed the mural briefs that I took part in a year back so wanted to have another shot. 

Brief: Design a mural proposal for the new IBIS hotel reception area, Merrion Centre.

Theme: What does it mean to you to be a student in Leeds

Initial ideas:

-Compilation of images
-Bars and clubs around Merrion St. area
-University buildings
-TEA
-BEER

I thought that I could add some of my favourite places around the Merrion Centre, as well as some of the independent perks for students around the city. I didn't do that many initial sketches...I just kind of went for it? 

Elements I have included:

-Belgrave roof terrace
-All of the uni buildings
-Yorkshire rose
-Leeds train station letters installation
-MOJO's neon 'music for the people'
-Leeds nightlife
-Yorkshire tea
-Hyde Park Picture house
-Leeds international film festival

I decided to have a go on the wacom cintiq for the final artwork; it took ages to get the hang of but I was loving it by the end! 

One minor qualm... I got the scale wrong initially because my maths skills are so poor! So I had to stretch the design to make it the right size, but it's not that noticeable apart from the letters, and they can always be adjusted I suppose.

Final design with a 3 colour scheme. 

I'm actually surprised at how well this turned out and am really pleased with myself! One of the things I struggled with the most was applying my way of working to digital media, as I am a bit of a stubborn analogue user, but from peer feedback people can still tell that I have done this and it still reflects (dare I say) my style. (I feel like I can finally use this phrase!) 

We had to email in with a supporting statement explaining our work, so I wrote about celebrating the independent scene of a new city being a student, and how it can feel like a home from home.