Collaboration

For the second part of responsive we have to collaborate with other illustrators/graphic designers/animators...I'm really excited but nervous at the same time!

Researching Briefs

It is mandatory that we choose either a YCN/D&AD brief to collaborate on. I was eager to push myself and try something that I would normally choose as a 'comfort' option, as I want to broaden my skills as a practitioner. I narrowed my choices down to three briefs:

• YCN: A2 Milk
• D&AD: John Lewis
• D&AD: Design Bridge

Deconstructing the briefs

Final Decision Making

It was a difficult choice between Design Bridge and John Lewis, as they both offered opportunities that I was interested in engaging in. On a moral basis, I chose Design Bridge, as it is for a more worthy and current cause to do with gender stereotyping through the cosmetic industry. I am really eager to learn more about gender identity, and am keen for my work to help eradicate the stigmas associated with it.

Deliverables

The main deliverables of the Design Bridge Brief are:

• Create a mass-market beauty brand that breaks established category codes
• The brand should respond to issues in modern day society; e.g. gender-stereotypes, healthy body image and environmental concerns
• Find a name which reflects the brands values
• Design packaging that embodies the brand and show how it could work across a range of at least three products
• Eight presentation slide images

COLLAB-TINDER

We were required to make a presentation displaying for images of our strongest work, work that we admire and our contact details, for other participants to consider when we have to choose who to work with.

The images I have chosen show that I am able to work confidently in both digital and analogue processes. On the second slide, I chose practitioners work that I admired relating to the product packaging and window designs (when I was unsure whether or not to do the John Lewis brief). 

Eventually a little group of ours came together, despite all of the worrying! I will be working with Amber (illustrator) Rowan and Tom (graphic designers), who are all really friendly and easy to get along with. I'm really excited to be working with them! We filled in  our code of conduct, created a Facebook group and agreed to meet in two weeks time with a few initial ideas and background research.