Colour schemes are always something that I struggle with developing accurately as my colour theory skills are a little bit patchy. Having a strong colour scheme is an integral element to my final designs, as the aesthetic needs to have a strong association with positivity.
I constructed a mini questionnaire and asked my classmates the following questions:
- What colours make you feel happy, relaxed and uplifted?
- What patterns and shapes make you feel relaxed?
The main outcomes accumulated to pastel colours and smooth, circular shapes as anything too stark/harsh would defeat the object of the calming theme of my project.
To help me develop an appropriate colour palette, I had a look at a really helpful website called http://colorpalettes.net/color-palette-2772/ , which displayed a range of five-colour palettes under specific themes such as pastel, warm, cool, contrasting etc. I picked out a few palettes in particular that I thought might work well within my project and included some of the suggested colours from the questionnaire. From this, I was able to develop my own ideas by testing out the most effective shades within my sketchbook and scanning them in to create my own panel.
The chosen colour palette is balanced, calming and fitting to my theme. I was a little worried about using the colour pink, as I intended the product to be non gender stereotyped. However from observing and gathering opinion I came to the conclusion that the market for self-care products and stationary was predominantly female-based, although I haven't developed the aesthetics to fit women-only interests.
Pattern
I was slightly more confident with pattern than colour due to the fact that the outcome doesn't have to be perfect first time. I used a combination of black ink and fine-liner to develop some shapes and images that I thought would be fitting to a calming theme (despite the stars being geometric and the complete opposite of what people suggested).
Plan of Action
- In the next few days develop some more patterns
- Start applying the imagery to mockups of final deliverables
- Combine them with the colour palette
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