Brief: To design a mural for the wall in the carpark at the Plusnet building in Leeds. The design does not necessarily have to contain elements of the Plusnet branding, but will need to include the key principles of the business as well as an element of 'Yorkshire Charm’.
Response: This was a very quick turnaround brief for me due to the late date in which it was set. I wanted to design something that would refresh the minds of the employees in the office block at plusnet, so I thought about creating a mural of a Yorkshire scenery to divert away from the hustle and bustle of the city. As well, I had an idea about playing on Yorkshire dialect, where I came up with the ideas of the birds making small talk on the wire saying 'fancy a brew?'.
Pitching my presentation was a really valuable experience, as it helped me gain skills in confidence and communication with a real panel of judges, which was quite nerve wracking! Although I was kind of disappointed because I feel like my final design was not as strong as it could have been, and the judges picked up on this too as they preferred my initial sketches of the birds talking in the trees.
All in all, this was a short and sweet valuable experience which I have learnt a lot from. I am looking forward to participating in the construction of the winning mural!
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