Today was our second meeting as a group, and we bought to the table all of our research that we had carried out in the week and discussed potential ideas. This process was fairly up in the air as it is only the second week that we have met, so naturally our ideas were not very concentrated at this stage.
To concentrate our ideas further, we decided to produce a survey to gain more accurate opinions and desires of our target market, which was pretty straight forward as the product will be targeted at a mass market. But in particular we devised questions in relation to the key principles of our brand; e.g. questions that touch on the subject of gender identity, ethical views, interests etc. in the hope of producing the most accurate and honest results.
We came up with 8 questions and posted it as an online survey via survey monkey, which is an easily accessible and isn't too complicated. (link is here https://www.surveymonkey.co.uk/r/NT5FPD3)
Survey Questions:
1. What is your gender?
2. What is your age?
-Younger than 16
-16-18
-19-25
-26-40
-41+
3. Would you be more likely to buy a product that has not been tested on animals?
4. Would you pay more for packaging made from recycled materials?
-yes
-no
5. How much does packaging influence your choice to buy a product?
6. How many products do you use in your skin care regime?
-0
-1
-2
-3
-4 or more
What products do you use? (moisturiser, scrub etc)
7. Choose three colours that you think would be suitable for gender neutral/gender inclusive packaging:
-black
-orange
-green
-white
-turquoise
-yellow
-purple
-blue
-other: please specify:
8. What's your favourite scent?
We aim to evaluate the results from the survey in a weeks time to gain a sense of direction in terms of our packaging design.
Further Progress
Refining the brand name 'Taboo' and how it can relate to our products:
- Taboos in the beauty industry
- Body image
- Gender neutralisation
- Eradicating gender stereotypes
- Element of surprise/,mystery?
How could this be applied through imagery?:
When you think of the word 'taboo', all things cheeky/naughty come to mind e.g. being young and sniggering at naked statues etc. I then thought of the idea of Adam and Eve being naked having only just been created, with only a single leaf acting as a shield and symbol of modesty.
When a baby is first born, they all look the same; bald, ugly and covered in slime apart from their genitals, which is the only thing that is used to define their gender. This principle is similar in the story of creation, yet the leaf is used as a symbol of modesty, dignity and conceals the certainty of their gender (although we all make assumptions that Eve is a woman because she has long hair and boobs, and Adam is a man because he has short hair and a beard).
ANYWAY. We wanted to take the leaf and use it as a symbol to represent the following values:
- It is NATURAL: humans are natural, nature is natural and we want our products to contain natural ingredients in respect of our environment
- People are initially gender defined the second they are born due to which genital organs they have. Using a leaf to cover said parts eliminates initial judgements, making it more comfortable for people who have alternative genders to feel more accepted.
Productivity Plan
- Continue developing visual and conceptual ideas: also think what we want our product to look like e.g. types of bottles and packaging etc
- Rowan and Tom work on a logo
- Amber and I work on pattern designs
- Next time, reflect on survey results to develop product ideas
No comments:
Post a Comment