How can we break up a brief?

Approach 1: James Webb Young

1. Gather information
2. Sit down and attack the problem
3. Drop the whole thing and do something else whilst your subconscious mind works on the problem
4. EUREKA!
5. How do you implement your idea?

Approach 2: Subconscious mind places to think

• Bed
• Bath
• Bus

Approach 3: Core brand values

• Mission statement/guidance principles
• e.g. Tesco; 'every little helps'
• Dan Weinden said that 'branding is about humanising products 
• When looking at brands we think 'who are these people and what motivates them?'

Approach 4: Pose the brief/problem as a question

• E.g. VW in the snowplough advert; so they posed a question and answered it within the advertisement.

Briefs that I am interested in tackling:

The Ruskin Prize 23.11.15

Produce up to three illustrations on the theme of 'Recording Britain now: Society'

The V&A Awards Deadline 10.12.15

Produce three editorial illustrations, each entry must have a clearly defined brief.

Royal Watercolour Society Deadline 19.1.16

Produce up to six images using water based media, all on a 

contemporary theme.

Penguin Random House Design Award Deadline 9.3.16

Illustrate either one, two or three of the following book covers; 

• A clockwork orange- Anthony Burgess
• How to be a woman- Caitlin Moran
• Emil and the detectives- Erich Kastner  

This would probably be my 'large brief'

The Batsford Prize Deadline 4.4.16

Produce an Illustration on the theme of 'Recycle, Reduce, Reuse'